Nintendo UK on Switch availability and approaching promotion

These snippets come from a MCV interview with Nintendo UK General Manager Nicolas Wegnez…

On pre-orders and availability on day one
”It’s true pre-orders are very strong but we still expect Nintendo Switch to be available at some retailers on Day One. We do expect shipments to steadily come.”

How they plan to promote the Nintendo Switch
”We have seen that having hands on with Nintendo Switch really does help people to understand its appeal. This is even more true when you can experience how to switch between gameplay modes, use the Joy-Con in different ways or, yes, feel that surprising ‘HD Rumble’ feature.

For all the above, we are working on sampling plans to try and get Nintendo Switch into as many people’s hands as possible. However, living in this digital era we recognise the significance of online tools, therefore we have a comprehensive range of online assets for all our e-commerce partners to embrace.”


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Nintendo UK on Switch availability and approaching promotion

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Nintendo Switch – Japan’s full day one line-up so far

Physical/Digital
1-2-Switch (Nintendo)
Disgaea 5 Complete (NIS)
Dragon Quest Heroes I•II for Nintendo Switch (Square Enix)
I Am Setsuna (Square Enix)
The Legend of Zelda: Breath of the Wild (Nintendo)
Nobunaga’s Ambition: Sphere of Influence with Power-Up Kit (Koei Tecmo Games)
Puyo Puyo Tetris (Sega)
Super Bomberman R (Konami)

Digital only
ACA NEOGEO The King of Fighters ’98 (Hamster)
ACA NEOGEO Metal Slug 3 (Hamster)
ACA NEOGEO Shock Troopers (Hamster)
ACA NEOGEO Waku Waku 7 (Hamster)
ACA NEOGEO World Heroes Perfect (Hamster)
Blaster Master Zero (Inti Creates)
New Frontier Days: Founding Pioneers (Arc System Works)
Othello (Arc System Works)
Snipperclips: Cut It Out, Together! (Nintendo)
Soldam: Blooming Declaration (City Connection)
Soratobu Bunbun Baan (Poisoft)
Voez (Flyhigh Works)

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Nintendo Switch – Japan’s full day one line-up so far

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Pokemon GO earned 96% of all AR revenue in 2016

It’s no surprise to see Pokemon GO take the lion’s share of revenue in the AR field. How many other AR games are out there? I’m really struggling to think of another!

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Pokemon GO earned 96% of all AR revenue in 2016

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Nintendo on Switch core concepts, new installments in old IP, reaching Wii consumers again

Coming from a Verge interview with Nintendo’s Shinya Takahashi and Yoshiaki Koizumi…

Koizumi: “When we were working on the early development of the Nintendo Switch, one concept that was very important to us was how do we get people together to have a good time. Whether you’re playing poker or blackjack, you’re going to be making eye contact with other players. We like to think of this as being integral — core to Nintendo’s DNA. The same DNA is even flowing through the Switch.”

Takahashi: “Certainly Nintendo has our long-time fans who are looking forward to new installments in our IP like Zelda, Mario,. and of course we’ll continue to make new games for those fans. Nintendo is an entertainment company first and foremost.

The ability to pick it up and hand it to someone else was a very important part of the hardware. We began to look at how can we leverage these technologies to create new experiences that will appeal to that wider range of ages and a wider range of interests than even the Wii audience had.

One of the things we’ve continued to consider for a long time is how we can give an audience that played Wii another opportunity to come into contact with Nintendo software. Adding this level of freedom to a game console means more people will see it in use. They’ll have more opportunities to have contact with games in general.”

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Nintendo on Switch core concepts, new installments in old IP, reaching Wii consumers again

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IGN – What We Learned After 48 Hours with Nintendo Switch

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IGN – What We Learned After 48 Hours with Nintendo Switch

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