Port Washington, NY, November 30, 2009 – The NPD Group, Inc., a leading market research company, released the results of its first ever Black Friday study. The Anatomy of Black Friday 2009 takes an in-depth look at U.S. consumers’ Black Friday shopping.
Black Friday has become an important part of the holiday shopping season, and as part of understanding the Anatomy of Black Friday 2009, NPD asked consumers what brought them out to shop this Black Friday. The number one answer was ‘…an item I wanted was advertised on sale, with 35 percent.
