“There’s a lot of bollocks talked about whether or not you can charge for content online. Most members of the public think they pay for online because they think they’ve paid their £10, £20 for broadband and that’s their library pass and everything else is free. Once we’ve got payment methodology there – such as micropayments – I think we are better placed than any other media company to charge for our content. We are doing experiments right across our portfolio. We’re doing paywalls, we’re doing ‘you can only access this if you buy the print product’, we’re doing ‘you can read this but if you want the archive you can pay for it’. The basic laws of marketing say that if I can get something that’s substitutable cheaper, more easily, whatever, then I will do. So if you’re asking me for a comment about Murdoch and his paid-for news, I think the chances are slim or none because it’s so ubiquitous, it’s so generic.” – Future Publishing CEO Stevie Spring
I used to have a subscription to one site, and that was IGN. I haven’t had that subscription in ages. I think I can pretty much find all the content I want online without having to pay for it. What about you guys?
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Future Publishing still looking to figure out online content charging issues
