I’ll first answer specifically, and then more generally. Here’s a curtain from last month that I thought you’d be interested in peeking behind. On Tuesday, October 13, Nintendo had two tables at the Entertainment Software Association’s “Nite to Unite” black-tie fund-raising industry gala in a downtown San Francisco hotel. Reggie, Cammie and I, along with other NOA reps, invited several reporters, agencies, customers and analysts to join us. Soon after, I headed to SFO to catch the red-eye to New York.
A few hours after I landed, I was sitting in a hotel suite with Mr. Miyamoto for a series of press interviews to promote New Super Mario Bros Wii and Wii Fit Plus. During the lunch break, I joined Mr. Miyamoto and two other NOA reps in a few rounds of New Super Mario Bros Wii. In my opinion, there is absolutely nothing more exhilarating in this industry than to play a Mario game with Mr. Miyamoto! I was playing with Mr. Miyamoto and Bill Trinen from the Treehouse team. I don’t care how good a gamer you are, you’re going to have trouble keeping up with those two, and I kept dying. At one point, Mr. Miyamoto took my Wii Remote and handed me his. He’d built up 87 lives! – Nintendo’s Denise Kaigler
That’s just the start of it! Read Denise Kaigler’s full response here
