“This is bigger than brain games and could rival and potentially eclipse the music category. It’s another reason to buy the Wii console and it makes it more of a family buy.” - analyst Billy Pidgeon with Game Changer Research
“Everyone has seen that if you put out a good fitness product, you do good business and now everyone is getting in the game. There is going to be a lot of fitness games coming to the Wii this holiday.” - Tony Key, senior vice president of sales and marketing for Ubisoft
The last few years have been all about brain games, but now we’re moving onto the fitness genre. I bet Nintendo, EA and Ubisoft all clean up this holiday season, all thanks to fitness gaming.
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Analyst - Wii Fit/exergaming bigger than brain games
