When it comes to sports games, I can’t think of any other genre that meshes so well with in-game advertising. It’s simply a case of mimicing what happens in the real world. Any sports event you watch on TV features a ton of advertising, all around the court/field. When it comes to the game world, things are no different. Gamers that pick up these sports titles are already used to that type of advertising, which makes it almost as effective as it is in real-life sporting events.
