London, 26 September 2008: Leading in-game advertising specialist, New Street Media has signed up Setanta, the premium sports broadcaster, for an integrated partnership with video gaming giant, Konami’s PES 2009.
Konami’s Pro Evolution Soccer franchise, PES 2009 is widely regarded as the best football game on PC and console and will be released on 17 October 2008. Setanta will be featured throughout the game by way of static perimeter board advertising. The partnership also extends to PES events throughout the year where Setanta will be present, as well as competitions and co-marketing on PES websites, PESfan.com and PESRankingscom.
Jon Murphy, PES Team Leader for Konami Digital Entertainment GmbH, commented, “We are delighted to be working with such a prominent brand in the football world and hope this will be the start of a longer partnership”
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New Street Media Scores Setanta for PES 2009
