“I think our quality slipped, and that was one of the things — as an assumption and then an objective — that I brought to this job. We are going to improve the quality of our products, and we are going to create IPs that have the same resonance as some of the top ones we’re seeing in the industry. We’ve been there where we’ve been pumping out games, and you can look at the reception and the response from gamers out there and our fans kind of start diminishing. You can’t get that back. The only way you get that back is by making great games and winning them back one at a time. That’s what we intend to do and are doing.” – EA Games label head Frank Gibeau
I’d say that EA is really working hard to bring them back up to the quality level they used to be at. I can see their determination across all platforms to put out quality content, and titles that resonate with the consumers that own each platform.
The rest is here:
EA talks about quality of games, and winning back customers
