Will Wright: E3 is a Zombie

Will Wright, the Interactive Arts & Sciences Hall of Fame designer responsible for Spore and The Sims, dubbed the E3 trade show “the walking dead.”

Talking to GamesIndustry, Wright added to a rising chorus in the games industry claiming the E3 Media & Business Summit has outlived its usefulness since evolving from the over-the-top Electronic Entertainment Expo to a low-key industry meet. This year’s E3 came under heavy fire for having a weak collection of products on show.

“I think they [the organizers of E3] were looking for a way to sign the arms treaty and de-escalate the whole thing,” Wright reasoned. “I understand why they really pulled the plug on the big E3. Looking at the amount of money a company like EA would spend on it, it was ridiculous amounts of money …

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Will Wright: E3 is a Zombie

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