The VentureBeat interview with Simon Jeffery that we posted earlier is full of all sorts of good stuff. I wanted to grab some more excerpts for you guys.
VB: Are there niche trends you’re jumping on? Ubisoft is making original games for girls.
SJ: We have been active there for some time. We have casual Wii and DS stuff. We haven’t made a special brand for it because we use the Sega brand. We think the Sega brand works well in the mass market, kids, and family space. We have done reorganization, brought in a new vice president of marketing from Disney Interactive, and are setting up a dedicated kids and family marketing effort.
VB: What games are you moving to the Wii?
SJ: The Wii is a very cost effective platform to experiment with. There is a lot of crap coming out for the Wii in general. But if it’s not a good game, it doesn’t sell. That flood of crap will die down as publishers become more coherent. The Wii is a great opportunity for hitting hardcore gamers. No one is doing that. With “Mad World” from Platinum Games, we are trying to show that millions of Wii games want to move on to mature games. They don’t have to have an Xbox 360 to do that.
VB: I guess people now believe the Wii isn’t just a fad?
SJ: It’s very much disproven. People do play with the Wii like crazy for a while. It gathers cobwebs. Then they bring it out again. But kids are such a big part of the gaming community now and they’re demanding Wiis from their parents. Those kids will shape the future of gaming and they’re not a fad. Microsoft and Sony have to think about how to make their experiences more gaming in that way.
Read the original post:
SEGA - No casual brand coming, a lot of crap on Wii, Wii is not a fad
